We Are Beer Insight delivers actionable insight for the modern beer industry. Helping businesses of all sizes unlock their potential by putting the drinker at the heart of their sales, marketing and product strategies.
This is an offer born of the industry, for the industry.
An annual membership will get you access to the years' reports and corresponding presentations and salons around the UK and online
+ tickets to our annual We Are Beer Industry Expo & Conference
This is a complex time for the industry. Exploring the macro trends that will most impact beer over the next 5 years and what beer business’ should be doing about them.
Presentation salons – LDN, MCR, BRS & Online Nov ’24
Consumer deep dive into the Good Beer Drinker – how are they navigating the category and drivers of “premiumisation”. Building on our Good Beer Drinker typologies.
Presentation salons – LDN, MCR, BRS & Online Jan ’25
Health, wellness and moderation trends are here to stay. How does this impact consumers and what does this mean for modern breweries and retailers from product to brand? Exploring consumer “mindful drinking” mindset and behaviours and implications for breweries.
Presentation salons – LDN, MCR, BRS & Online Apr ’25
How does good beer attract a new generation of consumers? Understanding who this drinker is, what values they hold and how they’re approaching the category is key to building the products and experiences that speak to them.
A greater understanding of customer needs helps us to clarify our message so people listen. The insight work completed by We Are Beer moved beyond traditional demographic profiling and provided a rich understanding of attitudes and values, which allowed us to further enrich our audience segmentation work.
— Rob Hocknell, Verdant BrewingThe We Are Beer report has been instrumental in helping Haacht Brewery strategically position our portfolio of Belgian beers in the UK market. Its in-depth insights into different beer drinker profiles, their needs and preferences has empowered us to tailor our approach for each beer in our range, enhancing Primus and Super 8’s relevance and appeal to the UK beer drinker.
— Matthew Langley, Haacht BreweryWe Are Beer insight really gets the under skin of who the beer drinker is. We’ve used it to great effect in our strategy and sales pitches.
— Jonas Rosales, Duvel MoortgatThe Good Beer Drinker Report gives some invaluable insights into the craft beer and cider market. Data and category insight is important to us when looking at all aspects of our operation, but consumer behaviours and trends in particular. We have included some of this data when speaking to On Trade buyers as well as grocery purchasers in order that our presentations are grounded in fact with data to support and ultimately win commercial agreements with key customers.
— Dave Tugwell, Red Fin CiderSubscribers will also get our consumer typology deck and Good Beer Drinker '24 report.
Do you need a deeper understanding of your brand, drinker communities, or the next market shifts. We’re here to help your business progress.
Find Out More